Line-Up
Urbalist - Jesse Hershkowitz
In August 2006, only 7 months after arriving in Atlanta, Urbalist had to put his
budding rap career on hold to fight for his life. He was 26 years-old when he was
diagnosed with non-Hodgkin lymphoma of the bone. Although he was determined to continue
on his path to be a successful rapper, Urbalist was forced to give up what he'd
worked so hard to achieve. He headed back to NYC to receive intense chemotherapy
at the Memorial Sloan-Kettering Cancer Center. Little did Urbalist know, his battle
with cancer and the physically and emotionally debilitating treatments that he would
endure would elevate his rap game higher than he ever knew possible. In facing his
own mortality, Urbalist gained insight and a deep understanding of the human condition,
something a truly talented rapper must earn to own.
What people are saying...
The 26 year-old aspiring hip-hop artist known as "Urbalist" will have his plight
immortalized in his newest release "Cancerous Flow: Lyrical Journal".
— The Westfield Lender
To keep his sanity and focus while undergoing treatment, Urbalist did what it seems
he was born to do: He threw his head into it. Every day he pressed the pen to the
paper and let his pain take shape into honest and witty rap lyrics. While other
patients rested, Urbalist was restless. He was writing deft rhymes and setting them
to fresh beats that he made on his computer. The result is a raw yet sharp grindstone
album called Cancerous Flow: Lyrical Journal, which chronicles in candid detail
the ups and downs Urbalist experienced while battling his cancer.
Back in NJ, Urbalist released his music on the label he began, Risk It All Records.
In May 2010, Urbalist signed his first exclusive recording deal with Seany Records
and entered the studio with producers 8th and Vertygo to begin
recording his debut album. Through his music, Urbalist hopes to unleash his insight
onto the world. Along with Seany Records and subsequently the Seany Foundation,
Urbalist is also involved with I'm Too Young For This! Cancer Foundation
to help spread cancer awareness. He is one of four young adult cancer survivors
featured in a documentary created by the foundation to create awareness about the
obstacles faced by young adults who are battling or have survived cancer. Urbalist
aims to push this issue into the spotlight through rap, a musical medium that is
popular worldwide and continues to influence millions of people. He is tapping into
his talent as a fierce lyricist and intuitive musician and turning his personal
goal to be a renowned rapper into a way to expand public consciousness about cancer
and the need for research and cures. In fact, Urbalist has become an icon in the
young adult cancer community and cancer support groups and has preformed at several
of the American Cancer Society Relay for Life events.
You don't have to have cancer or be a cancer survivor to appreciate Urbalist's music.
You just have to be ready to have your mind twisted by a player with a fresh game,
a game that exposes how fragile life can be, while proving that anything is possible.